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Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
- Sales Rank: #1737838 in Books
- Published on: 2008-11-14
- Released on: 2009-01-07
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.27" w x 7.00" l, 2.22 pounds
- Binding: Paperback
- 560 pages
About the Author
Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Ivory Tower Professor writes book about media criticism
By Bo Knows
This book about media criticism is written by long time broadcasting professor Peter Orlik. He has taught at CMU more than 40 years - a true feat of longevity. However, Dr. Orlik has little if any relevent broadcasting experience other than the student stations at CMU. Orlik lacks diversity in broadcasting and approaches his topic almost totally from an academic perspective.
As the other writer noted, conciseness is not his forte. This is required text in CMU broadcasting classes, but of little interest outside this University.
1 of 1 people found the following review helpful.
boring
By mgc
This textbook is really hard to read. By hard I don't mean advanced, just boring and repetitive.
I have to read it for a graduate class, and although the class is very interesting, this book is brutal.
Maybe for someone who closely or professionally analyzes the media it would be appropriate, but for anyone else it is not.
I am not a media expert, but after reading a chapter I feel like it all could have been said in less than two pages.
That being said, the seller was great and shipping was really fast!
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