Download Social Communication in Advertising: Persons, Products, & Images of Well-Being, by William Leiss, Stephen Kline, Sut Jhally
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Social Communication in Advertising: Persons, Products, & Images of Well-Being, by William Leiss, Stephen Kline, Sut Jhally
Download Social Communication in Advertising: Persons, Products, & Images of Well-Being, by William Leiss, Stephen Kline, Sut Jhally
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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
- Sales Rank: #9984397 in Books
- Published on: 1986
- Format: Import
- Original language: English
- Number of items: 1
- Binding: Paperback
- 327 pages
Review
"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." -- Thomas C. O'Guinn, University of Illinois
"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh, Scotland
"Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick, Trent University
"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." -- Joseph Turow, University of Pennsylvania
"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign
About the Author
William Leiss is Professor of Communications at Simon Fraser University. Stephen Kline teaches Environmental Studies at York University. Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst. He is the author of The Codes of Advertising (Routledge, 1990) and coeditor of Cultural Politics in Contemporary America (Routledge, 1989).
Most helpful customer reviews
1 of 1 people found the following review helpful.
The best textbook on advertising history
By W. H. Schreurs
For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research.
Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)
3 of 3 people found the following review helpful.
Interesting, informative, and accessible...
By K. Williams
but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections that have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.
1 of 10 people found the following review helpful.
A comprehensive book about advertising and results.
By A Customer
The three authors explore this fantastic/obscure world of advertisement. I am a marketing student, and my sociology teacher presented this book to me... immediatly I ordered in amazon.
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