Free Ebook A Cognitive Psychology of Mass Communication, by Richard Jackson Harris, Fred W. Sanborn
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A Cognitive Psychology of Mass Communication, by Richard Jackson Harris, Fred W. Sanborn
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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.
Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education.
The fifth and fully updated edition offers:
- highly accessible and engaging writing
- contemporary references to all types of media familiar to students
- substantial discussion of theories and research, including interpretations of original research studies
- a balanced approach to covering the breadth and depth of the subject
- discussion of work from both psychology and media disciplines.
The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
- Sales Rank: #815418 in Books
- Published on: 2009-05-21
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 6.00" w x 8.90" l, 1.41 pounds
- Binding: Paperback
- 480 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good Buy
By BGoodmon
Needed it for class, came as described...learned a lot.
0 of 1 people found the following review helpful.
BAD CONDITION!!!
By Kjm
I know when I purchased this book, I was buying a used book so I did not expected it to be new. But the book is not in very good condition it have marks and untidy highlights through out the entire book, which it makes the words hard to read, far less concentrate on the words; its like all you can see is this trashy book before you. I don't think I would buy a used book again, its a waste of money and time; these sellers need to state the exact condition of the book instead of say "used-good condition" or "used-excellent condition. RUBISH!!!
0 of 0 people found the following review helpful.
Five Stars
By Monique White
Good book!
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